October 2, 2019

Three signs of success that should make you want to innovate.

Justin Daab Customer Experience, CX, Innovation, Service Design, User Experience Design, UX

In business, we should always celebrate our successes. We should all find happiness and take comfort in classic, somewhat irrefutable, business metrics, like returning a healthy net profit, growing sales and customer loyalty, to name a few. But there are anecdotal success measures most people repeat that, while they directionally point to good things, should also have you start asking whether they actually are signs of a problem. Let’s look at three of the most common.

September 23, 2019

Don’t Forget The Butterflies

Magnani Podcast

Justin is joined by Anju Ahuja, Vice President Market Development and Product Management at CableLabs—the media tech innovation lab for the global cable industry. Justin and Anju discuss running a dedicated innovation practice within a larger enterprise, compare product development and innovation, and chat about how storytelling is as important as the science and the math of innovation.

August 15, 2019

Magnani, Chicago-Based Experience Design & Strategy Firm, Makes 30 Most Innovative Companies of 2019

Magnani PRESS RELEASE

Chicago, IL – August 15, 2019 – Magnani, Chicago-based experience design and strategy firm, was ranked as one of the “30 Most Innovative Companies of 2019” by CIO Bulletin. Their client list includes brands such as Marriott, Wrigley, Navistar, Penn Mutual, Fresenius Kabi, Kemper and more, and their work is consistently recognized among the best agencies across the globe because of their unique approach to design called Narrative-Based Innovation.

August 7, 2019

The three most important trends in health care experience design for 2019

Justin Daab Customer Experience Design, Strategy, User Experience Design

Over the past 30+ years, Magnani has had the pleasure of working with clients across a variety of industries—from health care to hospitality, industrial equipment to medical devices, household cleaning products to sporting goods, dining cruises to the world’s most highly traded financial derivatives contracts, just to name a few. Each engagement has broadened our collective perspectives while confirming one underlying truth: Regardless of emerging trends, ongoing changes in technologies or the idiosyncrasies of individual markets, the fundamentals of human nature remain constant.

August 1, 2019

Digital Engagement (Don’t tell me. Show me.)

Michael Sauer Customer Experience Design, User Experience Design

Today, more than ever, keeping people engaged, interested and motivated is very challenging for brands and organizations. In an Uber-fied world, expectations are high for seamless user experiences with intuitive navigation and telegraphic content that gets to the point quickly. Yet, many companies continue to overcommunicate, drowning people in text-heavy content and clumsy digital journeys that require 10 clicks and 10 screens that read like white papers, putting a spin on the adage, would you prefer a picture or a thousand words?

July 29, 2019

What is ASMR? (And should your CX team care?)

Justin Daab Customer Experience Design, User Experience Design

Autonomous Sensory Meridian Response (ASMR) refers to a tingling, or at least pleasant, sensation some people feel when they hear what can be best described as soft scraping, tapping or rustling sounds. Most commonly, those sounds are something like the gravelly sound of a whispering human voice, two sheets of paper slipping past each other, soft tapping on a something hollow, a plastic bag being crumpled or just about anything similar that is recorded through a microphone placed extremely close to the sound source. But ASMR can also be triggered by something tactile, like peeling the protective plastic off of a brand-new television screen, or visual by the movement of hands or lips.

July 25, 2019

The 411 on SEO

Magnani Podcast

Justin is joined by Andreas Mueller, of Bloofusion, to chat about the ins and outs of SEO, how it works and its history. They discuss the black-hat early days of getting found on the internet and how the tools, tricks and techniques for gaming the search engine system have evolved over the past 20 years.